About PARS, TRUSTED FLEET VEHICLE TRANSPORT
Since 1998, PARS has become the leader in full-service vehicle relocation, transport and logistics.
Today, customers' expectations are higher than ever and their needs much more complex. Not surprisingly, their goals support their business' goals – maximum value from fleet relocation, minimum vehicle downtime, increased productivity and the best possible ROI.
Today, PARS' programs have grown far beyond the early days of simple point-to-point relocation. Carrier transport, drive-away, licensing and titling, maintenance, vehicle storage, and a full range of fleet services, all managed by transportation and logistics professionals: these are the programs that have made PARS the most trusted name in vehicle transportation and relocation.
To ensure continued leadership in its field, PARS has consistently invested in state-of-the-art technology, hired the best talent, and introduced more sophisticated processes and systems.
Our Leadership Team
Lori Rasmussen has been the president/CEO of PARS since 2006. In this role, she is responsible for all facets of the business, including operations, sales and marketing, finance, and strategic planning. Lori started at PARS in 2004 and oversaw the day-to-day operations and development of direct sales and operations strategies. She maintains active involvement in several women-owned business organizations and associations within the automotive fleet industry. She served as the Director at Large for the Automotive Fleet and Leasing Association (AFLA) from 2006-2008, served on the Executive Leadership Board from 2008-2010 and became AFLA president in 2011.
Jim Christiano founded PARS in 1998 after a long career with Buick. Jim remains very active in all areas of the business. His long-time contacts and knowledge of the business ensure continuity with long-time customers and contacts within the automotive and fleet industries.
Terry Langness is Vice President, National Sales at PARS. Terry is responsible for all sales activities for the US, Canada & Puerto Rico. Terry has over 40 years of fleet industry experience. Prior to joining PARS in 2002, Terry held various management roles with Gelco Corporation and GE Capital Fleet Services.
Tish Huckins serves as the Director of Internal Operations, overseeing communication with customer representatives, outside offices and vendors. She also oversees the internal operations team, which is responsible for ensuring customers are informed about their vehicle condition and the additional service offerings available with PARS, to include preparing quotes and managing customer orders from placement to completion. Tish joined PARS in 2010 and brings over 11 years of management experience.
Erik Rasmussen serves as the Director of Strategic Operations, determining the strategic direction of PARS' operations, establishing key partnerships with customers and suppliers, driving operational IT initiatives, and managing special large-scale customer projects. Erik possesses a rich history of management consulting and automotive industry experience.
John Ross serves as the Director of Customer Experience, overseeing customer relationship management, inside sales, IT projects and website support, data management, and special projects. John joined PARS in 2011 with more than 14 years of customer support management experience within the fleet leasing and logistics industry with successful relationship management growth and profitability.